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It is the process of design that defines architecture and contains the voice of the architect. During the process, a system of order is discovered that is used to transform ideas and concepts into buildings. This system is organic and unique, it adapts to specific conditions and it processes information from many sources. It is written in the language of geometry and out of this system, a landscape grows. It is the genetic code of a building. It can be isolated and analyzed by itself, but it is the building that is the body of architecture, in which lives the experiences of many.

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Brian Reiff

Brian Reiff is currently an associate with Roto Architects, Inc. and has been collaborating with Michael Rotondi and Roto Architects since 1990. These projects include Nicola Restaurant in LA, the 'Urban Revisions' exhibition at MOCA, Warehouse C in Nagasaki, Japan, Sinte Gleska University in Antelope, SD and Squeak Pictures in LA.

He received undergraduate degrees in architecture from University of Florida and Pratt Institute in Brooklyn, NY. After practicing in New York as an associate with the office Architecture + Furniture, he continued his education with post-professional graduate studies in architecture at the Southern California Institute of Architecture (SCI-Arc). He is licensed in CA and NY.

He has been responsible for the design and execution of published and award winning projects with these firms. He has participated as a design critic at several schools of architecture in southern California and has assisted in teaching at SCI-Arc. His work was exhibited in 1996 at the Spanish Kitchen Studios gallery in LA in the group show 'Openings'. He has also completed an independent project, an outdoor bar for a restaurant on the Sunset strip.

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